This workbook, "Leading with Gravitas," aims to guide leaders in developing gravitas, defined as Gravitas = Knowledge + Purpose + Passion - Anxiety.
 
The document breaks down each component:
Knowledge: Emphasizes deep understanding, visionary thinking, continuous learning, and self-awareness as foundations for authority. It also covers how to communicate knowledge through clear, confident, and informed speech.
Purpose: Focuses on identifying a "just cause," grounding vision in values, balancing profit with purpose, and acting with integrity. Communicating purpose involves articulating "why," speaking from the heart, connecting people to the purpose, and creating a manifesto.
Passion: Highlights exhibiting genuine excitement, embracing experimentation, showing grit, and taking bold initiative. Passionate communication involves enthusiastic speech, vivid language, inspiring others, and celebrating successes.
Anxiety: Discusses managing anxieties through self-awareness, calculated risk-taking, developing resilience, and creating psychological safety. Projecting composure means speaking clearly under pressure, embracing authentic vulnerability, active listening, and projecting confidence and hope.
 
Finally, the workbook stresses integrating these elements authentically, practicing consistently, and seeking feedback to enhance gravitas and inspire others as change-makers.