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That Quiet Moment When You Know Things Must Change



My Call for a CEO's Imperative of Authentic Progress


Have you had one of those moments recently? Perhaps after a day of back-to-back meetings, staring at numbers that don’t quite add up to the future you envision. That quiet drive home, or the early morning stillness, when the noise of the urgent finally recedes, and a deeper question surfaces: Is there a better way to lead through this relentless change? That’s the moment this entire series has been leading to.


For weeks, we’ve explored this path together. We started by asking how to ignite that personal spark for change, even when the world feels heavy. We then painted a picture of the Change-Maker Leader – those vital architects of a better tomorrow, driven by vision, action, and a desire for real impact. We’ve also faced the uncomfortable truth about leadership that serves itself versus leadership that serves a greater purpose, and how true Change-Makers build movements not on ego, but on shared values, empathy, and unwavering integrity. Finally, we celebrated the tangible, positive transformations these leaders bring – to innovation, to ethics, to creating a future that’s sustainable for all.


Now, as we stand at the end of this exploration, the focus shifts squarely to you, the CEOs and organisational leaders. This isn't just another article. It’s an invitation. In a world grappling with complexity, squeezed by financial constraints, and crying out for genuine progress, how do we, as leaders, step beyond the tired, old transformation playbooks that offer too little, too late? How do we cultivate something more authentic, more lasting?


This is your call to action – not just to read, but to reflect, and then to act. It’s about championing the development of Change-Maker Leaders from within your own ranks, creating an organisation where authentic progress isn’t just a hopeful footnote, but the headline story.


The Paradox That's Holding Your Organisation Back (And How to Break Free)


Does this feel familiar? You’re pushing for innovation, for resilience, for that agile response to a market that never sits still. Yet, the immense pressure for immediate results, the almost gravitational pull towards "how we've always done things," especially when resources are tight, can systematically undermine the very capabilities you need most. It's a paradox many leaders live daily. That laser focus on the immediate "now" can inadvertently lead to discarding those expansive, imaginative visions – the "dreamer" capacity that once felt so vital. And what's the cost? More than just lost creativity. It’s a drain on inspiration, on meaning, on the collective hope that fuels real, sustained effort.


As leaders, we naturally seek performance. But if that search leads us down paths of such rigid standardisation that there’s no air for new ideas to breathe, or if restructuring efforts only deepen the silos and expect mere compliance, are we not, in fact, stifling the very people who could propel our businesses into the future? This traditional approach simply isn’t wired for the world we’re in now. It won’t help your teams harness the power of AI for genuine growth, nor will it unlock the kind of discretionary effort that complex challenges demand. You're asking for transformation while potentially clinging to processes that resist it. The good news? There's a way out. And it starts with understanding the human potential already within your walls.


The Power Trio: Are You Really Making Space for Your Dreamers, Connectors, and Doers?


To truly break this cycle and ignite authentic progress, your strategic imperative is to actively invest in and make space for three distinct, yet interconnected, archetypes of change-makers: the Dreamers, the Connectors, and the Doers. Some remarkable individuals embody all three – the true polymaths of change. But most of us shine brightest in one or two. As CEO, your most vital role is to see, nurture, and weave together these talents into a powerful force for change.


  • Dreamers: Your North Stars in a Foggy World These are your visionaries, your intrapreneurs. They’re the ones who don’t just see problems; they see possibilities. They possess that "vision that grips" – an almost tangible picture of a better future, coupled with an unshakeable "why." They are your R&D for new ways of thinking, bringing curiosity, gritty optimism, and the audacity to ask, "What if?" In a world screaming for more than incremental improvements, are you giving your Dreamers the oxygen their ideas need, or is the daily operational hum drowning them out? Investing here is investing in your capacity to even see a different future, let alone build it.

  • Connectors: The Weavers of Your Organisational Fabric Think of these individuals as the vital circulatory system of your change efforts. They are the boundary spanners, the network weavers, the ones who instinctively understand people and see the overarching patterns. They don’t just build bridges across silos; they foster the trust and shared understanding that allows true collaboration to flourish. With a natural empathy and high emotional intelligence, they create environments where diverse perspectives aren't just tolerated but actively sought. For you, as a leader, nurturing your Connectors means building an organisation that’s not just aligned on paper, but truly interconnected at a human level – resilient, adaptive, and capable of moving as one.

  • Doers: The Engine Room of Real-World Impact These are your pragmatic action heroes, the ones who roll up their sleeves and translate vision into reality. Let’s be honest: driving change is hard graft. It’s messy. It’s full of setbacks. Your Doers possess that critical blend of toughness, resilience, and unwavering focus to navigate the complexities and simply get it done. They have the courage to make the tough calls, to challenge outdated systems when necessary, and to keep going when others might fade. To unleash their full potential, they need the right skills, yes, but also the capacity and the clear path to execute. As CEO, empowering your Doers means ensuring that your boldest strategies don’t just remain as slides in a deck, but become tangible, measurable achievements.


That Dartmoor Lesson: Seeing the Theory in Soaking Wet Practice


I often think back to my Navy days, over 35 years ago, specifically to a gruelling officer training expedition across Dartmoor. We were a troop, battling changeable weather, each carrying our world on our backs, rotating roles. It was tough, it was wet, and completing it felt like a monumental victory.


But the deepest lesson wasn’t about endurance; it was about leadership in action. There was the Starter (our Dreamer), the one who had to think innovatively about our route, anticipate challenges, and get us all committed to the next leg. Then there was the Connector, constantly checking in, making sure everyone was okay, that the team was genuinely together – physically and mentally. And, of course, there were the Actors (our Doers), the ones who, at any given moment, were simply putting one foot in front of the other, doing the relentless work of moving forward. The Navy, quite brilliantly, made us live these roles, learn them, feel them. The question for you, as a CEO, is this: Are you as intentional about cultivating these distinct leadership muscles within your own teams? Are you building an organisation that can not only set an inspiring direction but also connect its people and effectively execute the journey?


Your True North: Moving Beyond Old Playbooks to Cultivate What Really Matters


So, how do we move from theory to reality? As leaders, your first step is often to look beyond the immediate demands, the spreadsheets, the org charts, to see the vibrant, often untapped, network of human potential that already exists. Who are your quiet Dreamers? Your natural Connectors? Your relentless Doers? Finding them is one thing; unleashing them is the real work.


This means asking some hard questions of yourself and your current culture:

  • Are We Truly Empowering, or Just Delegating Tasks? Real empowerment is about entrusting people with genuine authority and responsibility. It's about providing the resources, the coaching, the psychological safety for them to step up, to experiment, and yes, sometimes to fail and learn, on their way to becoming change-makers themselves.

  • Where Have We Let Our 'Dreamer' Capacity Atrophy? In the relentless pursuit of efficiency, have we inadvertently sidelined the very people and processes that spark radical new ideas? It’s time for a conscious reinvestment in curiosity, in continuous learning, in creating protected spaces where imagination can flourish.

  • Is Our Culture a Greenhouse for Change, or a Museum of Old Habits? Does your environment encourage brave conversations? Is vulnerability seen as a strength? Are mistakes genuinely treated as data for growth? This is the soil in which Change-Maker Leaders either thrive or wither.


This isn't just about a new initiative. It's about embedding a different ethos of leadership. The kind of leadership we've journeyed through in this series – one driven by a profound desire to make things better, that skillfully balances bold purpose with grounded pragmatism, and always, always, leads with a deep care for people and the planet. This is what sets true Change-Maker Leadership poles apart from the self-serving noise that too often dominates the conversation. It’s about strength shown through courage, yes, but also through adaptability, and an unwavering commitment to lifting others.


The CEO's Compass: Leading the Charge into a Future That Works for All


The world we're navigating now – complex, financially taut, endlessly demanding – doesn't just need a new map; it needs a new kind of navigator. The old transformation playbooks, with their narrow focus and short-term wins, simply won't cut it anymore. They weren’t designed for this terrain.


As CEO, you hold the compass. The path to authentic, sustainable success isn't found in doing more of the same, only harder. It's found in your unwavering commitment to building the human capacity for change within your organisation. It’s in consciously seeking out, nurturing, and championing your Dreamers, Connectors, and Doers. It’s in fostering a culture where they can bring their whole selves to the intricate, vital work of shaping a better future.


This series has been an exploration, an invitation: to see the potential for Change-Maker Leadership, to perhaps awaken it in ourselves, and now, most critically, to cultivate it organisation-wide. Your business, and indeed the wider world, is hungry for this kind of leadership.

The future will be shaped by those who understand that real strength lies in empowering the many, and that lasting progress is built not on fleeting wins, but on a bedrock of shared purpose, deep collaboration, and unshakeable integrity.

This is more than just a strategy. It’s a legacy. It’s that quiet moment of knowing you’re building something not just successful, but truly meaningful.


The world needs the authentic best of your organisation. Are you ready to unleash it by investing in the Change-Maker Leaders who will not just navigate the future, but actively create it?


#ChangeMakerLeadership #CEOImperative #FutureOfWork #OrganisationalSuccess #LeadWithPurpose Change-Maker.Coach


Check out the full series of six:

  1. Igniting Change: Finding Your Spark in Challenging Times

  2. The Change-Maker Leader: Vision, Action, and Impact

  3. Narcissistic vs. Change-Maker Leaders: Motivation and Impact

  4. Leading Beyond Narcissism: Change-Makers and Their Followers

  5. The Positive Impact of Change-Maker Leaders

  6. Developing Change-Maker Leaders for Organisational Success



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